GENEUS MISSION/MESSAGE
REAL MUSIC. REAL STYLE. REAL PEOPLE
GENEUS defines music business education by offering a "Real" understanding and teaching "Real" skill sets to move your career or creative art in the right direction. GENEUS provides a connection through exclusive networking, professional panels, showcases, one to one mentoring sessions, and conferences. Our pride, passion, and motivation are to continually assist in building connections with individuals of the media & entertainment industry directly to independent artists, students, and music admirers.
GOALS & OBJECTIVES
Building awareness and Providing Music Business Education to those who lack the understanding
GENEUS GOALS
*2019 Summer Internship (Social Media Marketing, Film and editing, Photography)
*Website Launch Fall 2019
*November 2019 1st Independent Artist Showcase/Non-profit Scholarship
*10 Memberships by December 2019
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Target Audience
College Students
Independent Artist & Musicians
Male & Female 18-35 (Millenial & Gen Z)
Music Industry Interested
IMPLEMENTATION STRATEGY
Blogs
*Consistently Posting Bi-weekly videos
*Educational topics and new music release reviews
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Social Media
SEO #musiceducation #geneuslife #music #independent #artisit
*Use of hashtags and keywords
Facebook; Instagram; Twitter; YouTube
*Since each social media feeds into each other it helps with consistently posting daily content of images, upcoming events, inspirational quotes
Independent Artist Showcase
Twice a year event for local artist and the public to support and raise funds to help assist college bound High School looking to study Music Business
Influencers
Walker J . Tucker of Liv The Biz
Deanii Scott of ScottieFeedback
Amir Abbassy of BlameTheLabel
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Budget
site analytics $3-$15 monthly
events: venue, photography, DJ, giveaways,
Marketing Promotion on social media, Eventbrite
Website: $40/monthly
Example:
Venue (Storefront: $600/day)
DJ: $400
Photos: $0 (Tip $100)
Giveaways: Four Giftcards Music Platforms like Amazon Music, Apple Itunes, etc. ($400)
Flyers: $0
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